'Luv'ing his work Jim Roeglin's Bloody Mary mix company is growing Waukesha Freeman February, 2011
"Jimmy Luv’s Bloody Mary Mix launches in Illinois in time for a bloody tasty Halloween & tailgating" PRLog.com October, 2010
"Review - Jimmy Luv's Bloody Mary Mix" ScottRobertsWeb.com September, 2010
"Booze, not on a stick" Milwaukee Journal Sentinel August, 2010
"Luv Flask, Baby" Milwaukee Magazine May, 2010
"Homegrown Bloody Marys, 'Way to Grow'" Wisconsin State Journal May 8, 2010
"Jimmy Luv's Bloody Mary Mix" Tailgating Ideas April 6, 2010
"Milwaukee firm stirring up the cocktail business" The Business Journal March 12, 2010
"Jimmy Luv hopes you're smitten with his Bloody Mary mix" OnMilwaukee.com January, 2010
"Ex-accountant spices up life with Bloody Mary mix" Milwaukee Journal Sentinel December 27, 2009