"Booze, not on a stick" Milwaukee Journal Sentinel August, 2010
"Luv Flask, Baby" Milwaukee Magazine May, 2010
"Person of the Day: Jimmy Roeglin President, Jimmy Luv's Bloody Mary Mix" Suburban Bully May, 2010
"Homegrown Bloody Marys, 'Way to Grow'" Wisconsin State Journal May 8, 2010
"Jimmy Luv's Bloody Mary Mix" Tailgating Ideas April 6, 2010
"Milwaukee firm stirring up the cocktail business" The Business Journal March 12, 2010
"Jimmy Luv hopes you're smitten with his Bloody Mary mix" OnMilwaukee.com January, 2010
"Ex-accountant spices up life with Bloody Mary mix" Milwaukee Journal Sentinel December 27, 2009
